How to Find How Often a Word is Searched on Google: A Guide

Are you curious about how often a word is searched on Google? You’re not alone. Many people want to know the popularity of certain words or phrases for various reasons. Perhaps you’re a marketer trying to gauge interest in a product or a writer looking to optimize content for SEO. Whatever your reason, finding out how often a word is searched on Google is a straightforward process. In this article, I’ll guide you through a step-by-step tutorial on how to do just that.

Step by Step Tutorial: Finding How Often a Word is Searched on Google

Before we dive into the steps, let’s talk about what we’re accomplishing here. Following these steps will help you discover the search volume of a word or phrase, which indicates how many times it’s entered into Google’s search engine within a specific timeframe.

Step 1: Access Google Keyword Planner

To begin, you’ll need to access Google Keyword Planner. This tool is designed to help users research keywords for their Google Ads campaigns, but it’s also useful for finding search volumes.

Google Keyword Planner is a free tool, but you’ll need to have a Google Ads account to use it. Don’t worry, you don’t need to run an ad campaign. Just sign up for an account, and you’ll have access to the planner.

Step 2: Use the ‘Discover New Keywords’ Option

Once you’re in Google Keyword Planner, select the ‘Discover New Keywords’ option. This feature allows you to enter words or phrases to see how often they’re searched.

After selecting this option, you’ll be prompted to enter your desired keyword(s). You can enter a single word or a list of words separated by commas.

Step 3: Analyze the Search Volume Data

After you input your keyword(s), the tool will generate a list of related keywords, including the ones you entered. For each keyword, you’ll see data on average monthly searches, competition, and other metrics.

The average monthly searches column is what you’re interested in. This number represents the average number of times the keyword was searched on Google per month, giving you a clear idea of its popularity.

After completing these steps, you’ll have the search volume data for your chosen word or phrase. You can use this information to inform your content creation, marketing strategies, or merely satisfy your curiosity.

Tips for Finding How Often a Word is Searched on Google

  • Always use the ‘Discover New Keywords’ option in Google Keyword Planner for the most accurate results.
  • Remember that search volumes can vary significantly over time due to trends or seasonal factors.
  • Consider the keyword’s competition level; high search volumes with low competition can be great for SEO.
  • Use the data provided by Google Keyword Planner to compare multiple keywords and choose the best ones for your needs.
  • Keep in mind that search volumes are estimates, and actual search numbers may vary.

Frequently Asked Questions

Do I need a Google Ads account to use Google Keyword Planner?

Yes, you do need a Google Ads account to access Google Keyword Planner, but you don’t need to run a campaign or spend any money.

Can I find search volume data for phrases, not just single words?

Absolutely! Google Keyword Planner allows you to enter both single words and phrases to get search volume data.

Is there a limit to how many keywords I can research at once?

Google Keyword Planner lets you research multiple keywords at once, but there is a limit. You can enter up to 10 words or phrases at a time in the ‘Discover New Keywords’ option.

How accurate is the search volume data in Google Keyword Planner?

While Google Keyword Planner provides estimates, the data is quite accurate as it’s sourced directly from Google’s own search statistics.

Can I use other tools besides Google Keyword Planner to find search volumes?

Yes, there are other tools available, like SEMrush or Moz’s Keyword Explorer, but Google’s data is often considered the most reliable since it’s directly from the source.


  1. Access Google Keyword Planner
  2. Use the ‘Discover New Keywords’ option
  3. Analyze the search volume data


Knowing how often a word is searched on Google can unlock a treasure trove of insights for anyone working with online content. Whether you’re optimizing a website, crafting a marketing campaign, or just feeding your curiosity, understanding search volumes is invaluable. The Google Keyword Planner tool is your go-to resource for this information. It’s free, accessible, and backed by Google’s vast data resources.

Remember, search trends can change. What’s popular today might not be tomorrow. That’s why it’s important to stay up-to-date and keep researching regularly. With the tips and steps outlined in this article, you’ll be well on your way to becoming a keyword research pro. Happy searching!

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